![]() Halligan said.īecause of the number of transportation partners Cardinal works with, the large number of different systems used, and the disparate types of data generated, the value of a network that can consolidate and visualize this data is significant. We are accepting this at this point in time,” Mr. “But the visibility from handhelds is better than it was. Because driver compliance can be an issue, visibility from handheld devices is not as robust as from GPS or electronic logging devices. Delivery vans often don’t come equipped with GPS drivers are then asked to use mobile handheld devices with GPS chips to provide the visibility. Last mile modes are also not as reliable as truckload (TL) or less-than-truckload (LTL). Picking the right ocean carriers and terminals to work with is an “ever evolving chess board,” Mr. But then the goods arrive at a port, the time it takes to dock the ship, unload the ship, and move product in and out of a terminal is where the predictability breaks down. Ocean is like rail, there is decent visibility to goods as they move across the ocean. It depends on the hub and which carrier is moving it.” “We can’t rely on the average dwell” at a ramp. “The average dwell is all over the place. But when goods are unloaded at a train ramp, visibility is more problematic. There is visibility to the goods on the train. Cardinal has chosen not to work with some carriers that could not meet their standards for “data readiness.” Planes can also provide near real-time visibility. ![]() Similarly, Cardinal seeks to work with carriers that are willing to equip the trailers with GPS. Cardinal has trailers that are equipped with GPS units that report on the trailer’s location to FourKites every 15 minutes. Truckload and less-than-truckload visibility is good at Cardinal. The visibility the FourKites solution can provide is dependent on the signals it gets from transportation assets. While the goal is real-time visibility, that is in part mode dependent. We are making significant IT investments to build our data capabilities and using innovative new technologies like artificial intelligence and predictive analytics to monitor trends and develop new solutions.” That statement, made before the massive distributor began working with FourKites, describes the visibility solution. Brian Rice, their chief information officer, stated in the annual report that “data is critical to everything we do as a company, and to our future growth.
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